Skip to main content

Simple ways to make a successful logo design

Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. They would go to any extent to create a solid visual impact and leave a permanent impression on their customer's mind.

 While designing your logo and providing the necessary details to your designer you need to always keep in mind what you want your customers to feel about your company when the see your logo. A logo design can actually be a compressed story for your business and tell your customers about the nature and attitude of your business.

 "Logo Design" Begins at Home
Yes, your home is the place where you take the first step of your logo design process. Look at the different bottles and pouches you are using everyday in the kitchen, look at the logos they have, look at the logos on your electronic equipment's, check the logo on the bag that you got from the shopping mall yesterday. Everyday we come across 1000s of logos but we remember just a few, if we look around, we can find different types of logos around us. Also, visit the local supermarket to check the logos on the array of products they have. It is always better to check out the logos of your competitors who are in the same industry. While doing this, you are sure to find some logos that stand out from the others and this is going to help you conceptualize your logo design.

Once you have made up your mind on how you want your logo to be, its time you write them down clearly demarcated into small objective points which can work as instructions for your logo designer.

One thing you should be careful, while going through different logos of other companies you must not be so influenced by any of them so that your logo becomes a replica or modified version of another logo that you saw. A good design often affects our sub conscious mind and we unknowingly duplicate certain parts of it. It is extremely important that your logo design is unique. A unique logo design increases the likelihood for getting a trademark protection. It is advisable that you take the assistance of a trademark lawyer for your trademark search and to ensure that you do not run into the risk of infringing some other companies trademark symbol or logo.

Using ClipArt

If you area small local business or a mom-n-pop shop you might not be that keen in investing towards a logo and establishing your brand (though I sincerely believe that's very wrong). In such situation, you can try using some high quality royalty free clip art combining it with a suitable typeface to put your company name. You can also use more than one clip arts to create the total graphics for your logo.


However, you should keep in mind that clip arts would never give you the effect of a custom logo and they can be easily duplicated or stolen. Even if you are modifying a clip art, it is almost impossible to get a trademark on that. In future, once your business grows to the level when you need to have trademarked logo you will have to get a total new logo (may be something closer to the one you have) and start with your branding efforts once again to establish that new logo.
Labels:

Comments

Post a Comment

Popular posts from this blog

How to select a Logo Design Agency?

How do you select an online logo design agency with something as important as your company's new corporate identity? How can you choose one from the sea of thousands of instant online logo websites? Common errors and how to avoid them The most common error that often leads to a poor logo design is simply underestimating the logo's importance. When you decide to have a logo, do it right from the very beginning. Think twice but design it once. Look ahead at least 5 to 10 years, give yourself enough time to evaluate your objectives and make sure they are reflected in your new logo. It may prove very costly in the future if you invest in a wrong corporate identity. Re-designing and re-applying a logo into an existing set of communication materials will cost money and time in re-establishing your brand. Hiring services from reliable logo design agency can be a little be little expensive matter but the results payoff. Many start-up companies with limited budget try to save o
5 comments
Read more

Professional logo design offers corporate brand appeal

Any business with the minimum interest to be successful should concentrate on developing their corporate image. "Corporate image" might be a big word for such small ventures, however, what I meant by that is how the business wants themselves to be perceived by their customers. Irrespective of the size of the business it is very important to determine how do you come across to your potential customers? How do you compare to your competitors? These factors are largely determined by your branding and marketing strategies. Branding tools like logo designs, business cards etc goes a long way in creating your corporate image. Any marketing communication material should ideally have your corporate logo on it, which would give more credibility for your business as well as help your client to perceive your business as a professional enterprise. Logo design is an absolutely indispensable part of corporate branding strategy and should always be assigned to professional logo design
5 comments
Read more

Steps to have dominating presence in the web world through social media

Like every field, the marketing approach is also advancing at a faster pace. Social media is one of the effective ways of promoting your brand that is a well-known factor but the audience never bothers to see the typical promoting ways as it becomes monotonous. The trends in the  social media  also keep on upgrading which you have to follow to tweak your posts and ads for best performance. Let's check the ways to give you the proper idea to have a dominating web presence and fetch maximum traffic: Personalized Touch Take the help of Facebook’s custom audience tool. This can help you reach your message to the exact relevant audience for best results. Various businesses are using this tool so rather it becomes more competitive for the entrepreneur who doesn't. Personalizing the outreach makes the marketing impactful and the correct audience get to read it. Customize the message to the possible extent for the different social media channels. Increase followers O
Post a Comment
Read more